Founding Members

Maria Eden

 

Maria has over 30 years of experience in direct response marketing.  Prior to Compass-Rose, Maria was President of Mercury Media and co-founder and President of Direct Response Media, Inc. (DRMi). She has expertise in all aspects of media marketing including television, print, radio and inbound telemarketing. Her skillset extends to the client side, having served as Media Director for National Liberty Marketing (now AEGON/TransAmerica), a leader in direct response advertising. She was in fact instrumental in developing their in-house DRTV media marketing business, growing billings to $22 million over four years – a pioneering and extremely successful effort. Maria has also held positions as Media Director for Byrnes and Takiff, East Coast Account Representative for NICE Corporation (now Convergys). Maria earned a Master’s degree from Syracuse University and is a member of the Direct Marketing Association (DMA), Electronic Retailers Association (ERA), and former Director of the Response Magazine Advisory Board and a member of the DMA Broadcast Council.

Michaella Harkey

 

Michaella has over 17 years of experience in direct response marketing. Working with both Marketers and Vendors alike, she has developed a base of knowledge that is unsurpassed. Her extensive knowledge of technology solutions coupled with her marketing background helps ensure clients are optimizing all aspects of their business operations and their marketing strategy for maximum results. 

Michaella gained her business acumen from prior positions including: COO of Expert Planet, Vice President of Sales at OrderMotion (acquired by NetSuite), Director of Sales at LiveOps and Director of Strategic Marketing at NetDelivery.  Michaella holds an MBA with an emphasis in Marketing and a Bachelor's in Psychology/behavioral genetics from the University of Colorado. 

Michaella is a member of the Electronics Retailers Association (ERA), and the Direct Response Marketers Association, (DRMA).